Use case · Marketing
QR codes for marketing
A campaign lives on dates, offers and pages that change; the paper you print it on does not. A dynamic QR code separates the two: the printed artwork stays the same forever, while the destination behind it is yours to decide — even the day after the files went to the printer.
The numbers behind this choice
These are product figures, not market estimates: you can check every one of them on the pricing page or in the generator.
0
reprints needed to change the destination
The printed code is never touched: only the address on its record changes, and it takes effect from the very next scan.
5
dynamic QR codes on the free plan
With 1,000 scans a month recorded in your analytics, and no card details.
4
analytics views for every code
Scans day by day, device type, country and city, and the latest reads with redirect response time.
14
QR code types to choose from
Tracked links, PDFs, video, social profiles, forms, events: one for every piece of the campaign.
Where it makes your life easier
Stage by stage, what changes the day the printed code stops being a final decision.
Planning
Without an editable code
The destination has to be settled before the print files, so the landing page must be finished — and final — weeks before launch.
With a dynamic QR code
The code is generated straight away and points at a placeholder address. The real page lands when it is ready, without moving the print deadline.
Production and print
Without an editable code
A typo in the address surfaces once the whole run is printed, and the only fix is another run.
With a dynamic QR code
The address is corrected on the code’s record in seconds: the paper already delivered keeps working exactly as it is.
Launch
Without an editable code
Traffic coming from print blends into everything else: without separate codes there is no way to pull it apart.
With a dynamic QR code
One code per channel — billboard, flyer, magazine — and every scan lands in the right column. Which medium brought people is a chart, not a hunch.
Campaign in flight
Without an editable code
The offer has sold out but the flyer is still circulating: anyone who scans it lands on a page with nothing left to give.
With a dynamic QR code
You move the destination to the next promotion while the campaign is still alive, and recover that traffic instead of losing it.
Wrap-up and reporting
Without an editable code
When the campaign ends you are left with print costs and no data: what that poster achieved stays an opinion.
With a dynamic QR code
Total scans, the trend over time, devices and locations, compared against the previous period. Next year the same question already has an answer.
What you get out of it
One code for the whole life of the material
A QR code printed in a two-year-old catalogue can lead to today’s campaign. The material ages, the link does not.
Per-channel attribution, with no extra tooling
One code per medium and the scans separate themselves: no URL parameters, no third-party link shortener.
Your brand right inside the code
Colours, module shapes, a frame carrying your call to action and a logo in the middle. The preview is exactly the file you download.
It switches off when the campaign ends
A deactivated code shows a courtesy page instead of an error: whoever scans it understands, rather than concluding your site is broken.
Where it is used
Billboards and outdoor
A poster stays up for weeks, and the promotion behind it may well change twice in the meantime.
Flyers and postcards
Handed out once and kept for months: the code keeps pointing at what is running now, not at what was live on the print date.
Magazines and print ads
The page ships when it ships and cannot be corrected. The destination can, even once the issue is on the shelves.
Trade shows and sales material
Folders, roll-ups and business cards: the same code leads first to the show offer, then to the updated catalogue.
In short
Print marketing has always carried the same flaw: you decide once and pay for it forever. A dynamic QR code removes that flaw without changing anything about the artwork — it is the same black-and-white square, except it stays yours after it has been printed.
Frequently asked questions
Do I have to reprint to change where a QR code leads?
No. The printed code encodes a short address of ours, not the final page: change the destination from your dashboard and anyone scanning it reaches the new content from the very next scan. The artwork does not change by a single module.
Can I tell which channel worked?
Yes, by generating a separate code for each medium. Every code has its own scans day by day, its own devices and its own geographic breakdown, and the dashboard compares them with the previous period.
What do dynamic QR codes cost for a campaign?
The free plan includes 5 dynamic QR codes and 1,000 scans a month recorded in your analytics. Beyond that volume there are paid plans. Static QR codes stay free and unlimited, with no account at all.
What happens when the campaign is over?
You can leave the code pointing at an evergreen page, or switch it off: anyone scanning it then sees a courtesy page instead of an error. That short code is never reassigned to somebody else.
In other industries too
Try it now
The generator is on the home page: pick a type, style the code and download the result. Static codes do not even need an account.